Imitation leather: This new material is said to be the best alternative

boot scene Startup Lovr

Vegan, recyclable, soft leather – this material is intended to enhance artificial leather

The founding team of the Louvre

Lovr’s founding team: Montgomery Wagner, Lucas Fuhrmann and Julian Mushövel (left to right)

Source: LOVR / Revoltech

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Three founders from Darmstadt want to replace leather in the fashion and furniture industry with their product. Among other things, materials left over from hemp production are used for the production. Investors give millions. Lovr is not even on the market yet.

Τskin without animals? No problem. It’s called fake skin – and it exists forever. However, this does not have the best picture. And often a rather miserable CO₂ footprint as well. The artificial leather is mainly made of PVC, ie plastic.

A start-up in Darmstadt now wants to make the alternative to the alternative great. With Lovr, it launches a material that not only looks and feels like leather, but is made from pure plant materials. It is therefore also recyclable and biodegradable.

This idea also convinced B.value AG, an investment and financing company specializing in new biotechnology and chemical companies, BMH Beteiligungs-Managementgesellschaft Hessen and HEAG, an investment company in Darmstadt.

Together, as part of a first round in late May, investors put a seven-figure sum into Revoltech – the start behind Lovr imitation leather.

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Lovr is an acronym for “leather, without plastic, vegan, residue based”. Among other things, materials left over from hemp production are used for the production.

For comparison: According to the company, the manufacturing process produces only 0.3 percent of the CO2 emissions that are otherwise released in conventional leather production.

Leather alternative products from natural raw materials

This is possible thanks to a “groundbreaking technology”, according to CTO Julian Mushövel in “Gründerszene”. Together with Lucas Fuhrmann and Montgomery Wagner, he started Revoltech in 2021 as a spin-off from TU Darmstadt.

The three founders believe in the impact that their leather alternative can have. On the one hand, the material can be used in the fashion industry. On the other hand, in the furniture industry or the automotive industry.

The textile industry accounts for 10 percent of global CO2 emissions and therefore more than international air traffic and shipping combined. In the production of leather or artificial leather, chemicals and microplastics also pollute the environment.

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In the field of alternative natural skins, different approaches are being tested internationally. For example, Spanish designer Carmen Hijosa developed Piñatex, a material made from pineapple leaf fibers.

Other companies work with a skin substitute made from apple scraps called apple peel. Start-up Zvnder from Berlin makes wallets made of fungal leather, a material that looks like mushroom mycelium leather.

However, the variant of the Darmstadt-based company is not yet on the market. “With the sowing cycle, we are financing our entry into the market,” Montgomery Wagner, Revoltech Co-Founder & COO, said in a statement. “The next two years will be to take the step from the laboratory to the industry.”

This text comes from a collaboration with the magazine “Gründerszene”. Click on the links, leave welt.de and end up with articles at gruenderszene.de.

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The display of embedded content requires your revocable consent to the transmission and processing of personal data, as embedded content providers as third party providers require this consent [In diesem Zusammenhang können auch Nutzungsprofile (u.a. auf Basis von Cookie-IDs) gebildet und angereichert werden, auch außerhalb des EWR]. By setting the switch to “on”, you agree to this (which can be revoked at any time). This also includes your consent to the transfer of certain personal data to third countries, including the United States, in accordance with Article 49 (1) (a) of the GDPR. You can find more information about this. You can withdraw your consent at any time via the switch and privacy at the bottom of the page.

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