Mixpanel makes startup available to more companies and introduces a free company KPI dashboard template to help startups measure key metrics
SAN FRANCISCO, July 20, 2022 /PRNewswire/ — mixing panelthe leading product analytics solution powering more than 6,000 of the world’s most innovative digital companies, today announced that more than 1,000 Mix board for startups have successfully completed a free program that helps startups find the right product to market faster by delivering $50,000 in free credits per year worth up to 430 million monthly events – more than double that of comparable programs. To celebrate this milestone, Mixpanel is expanding program eligibility and presents a free Corporate KPI Dashboard template – Nine back-end, fully customizable reports that make it easy for any organization to measure the key metrics that matter.
Today we see high inflation, rising interest rates, war in Europe and signs that we may be headed for an economic recession of unknown duration. Capital is becoming increasingly scarce and startups need to think twice about how they use their resources. In times like these, product analytics are essential as they show startups what is and isn’t working with their websites and apps, what to prioritize and what to invest in.
“Even under the best of circumstances, very few startups make it. That’s why we launched Mixpanel for startups in 2020.” Neil Rahilly, VP of Product at Mixpanel. “In just two years, the program has become the most comprehensive product analytics program in the world, and we’ve won $25 million in free credit to help more startups succeed. It’s a dream come true to work with so many startups and see how they use their product analytics dashboards to secure funding. I’m very excited to celebrate this milestone by making the Enterprise KPI Dashboard Template accessible and introducing our new Enterprise KPI Dashboard Template.”
Mix board for startups
Starting today, Mixpanel is expanding the criteria for startups that want to participate: Any startup that is under five years old and has raised up to $8 million can now apply Apply for Mixpanel for Startups.
In the Paris permanent residence health application may is such a candidate. Since its launch in 2020, the program has given more than 100,000 expectant parents access to pediatricians, midwives and paediatricians. The company uses Mixpanel to better understand how customers use its product and make more informed decisions about its product roadmap, which has resulted in more than 10 percent monthly user growth and a doubling of retention users. The ease of capturing and visualizing growth metrics also helped May pitch to investors in the second quarter of 2022 and helped the app raise $3.3 million in additional funding.
“Before Mixpanel, we made our decisions based on conversations with users. Now we have dashboards that measure metrics like conversion, user growth and length of stay,” says Antoine Creuzet, co-founder of May. “Mixpanel is an absolutely critical tool – it gives us valuable insights into what our users want , which helped us develop our product to market faster and made it easier to raise capital, but more importantly it gave us the confidence that we really know our business inside and out.”
Company KPI dashboard template
The company’s standard KPI dashboard available for free to all Mixpanel customers. It includes a range of features to help startups across industries and geographies get started with product analytics and measuring engagement, retention and growth metrics
Getting started is easy. Businesses only need two events in Mixpanel – a login or session start event and a moment of value event. The template also includes a new feature called Mixpanel Primers. The three primers link directly to the dashboard templates and provide guidance on how to interpret reports, explain why certain metrics are important, and what “good” looks like.
The corporate KPIs dashboard template takes the guesswork out of companies on what key elements to measure. It helps companies quickly answer questions like these:
- How many users benefit from my product?
- Who are my most engaged users?
- Which channels generate the most subscriptions?
- How many of my loyal users come back?
The standard also creates investor-friendly, intuitive and fully customizable public and private dashboards so everyone can benefit from the information.
“The company’s standard KPI dashboard Mixpanel gives us metrics we didn’t even think to track,” he said. Kelvin Yufounding engineer at Live. It only took five seconds to set up the KPI dashboard and the reports were very easy to understand and follow.”
mixing panel helps companies measure what matters, make decisions quickly and use data to build better digital products. With our powerful self-service product analytics solution, teams can easily analyze how and why people interact, convert, and retain—in real time and across devices—thus improving the user experience. Mixpanel has its headquarters San Francisco and has an award-winning employee experience and culture and offices in New York, Seattle, Austin, London, Barcelona and Singapore. For more information see: www.mixpanel.com.
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